Resources

POVs

The Decisive Moment: Understanding The Science Of Customer Action

As the pace of our world continues to increase, it’s become harder and harder to identify the right moment that matters to customers. Through behavioral and data science, however, we can identify Temporal Landmarks — hyper personalized and impactful moments that serve as a jumping point to communicate and nudge our patients and customers. Learn how we can identify these moments, and leverage them, to improve the uptake and experience of our products.
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How to Create New Opportunities
From the Data You Have

How best to utilize the mountains of raw data at our fingertips is a question healthcare companies and brands are always trying to answer. Beginning with personal human insights, the process of filtering undifferentiated data can provide opportunities to expand on products, services, and even brand identities. Download the POV to gain a better understanding of what this process could look like for you.
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